Source/sender (S) – where the message originates.There are four elements to the model which comprise the SMCR acronym: He saw communication as a linear process that was only successful when the skills of the person receiving the message complemented (or were equal to) those of the sender. Berlo took the Shannon-Weaver model and expanded it into several clear and distinct components. Berlo’s SMCR model is a one-way or linear communication framework based on the Shannon-Weaver communication model.īerlo’s SMCR model was developed by American communication theorist David Berlo in 1960. Berlo’s SMCR model Berlo’s SMCR model was created by American communication theorist David Berlo in 1960, who expanded the Shannon-Weaver model of communication into clear and distinct parts. The speaker must also be able to support their statements with relevant facts and data. These relate to credibility, authority, and an ability to connect with the audience on an emotional level. Since Aristotle’s model is speaker-centric, it also details three elements that are essential to effective public speaking. In the case of a politician, their communication intends to persuade voters to vote for them. Effect – the intention of the speaker.Audience – a collection of individuals who passively receive the information that is transmitted.For example, the occasion of a politician delivering an address to votes may be an imminent election. Occasion – the context of the communication.Speech – the information that is communicated.Speaker – the individual delivering the message.The Aristotle model of communication was developed by Greek philosopher and orator Aristotle, who proposed the linear model to demonstrate the importance of the speaker and their audience during communication.Īlthough the Shannon-Weaver model was one of the first modern communication frameworks, Greek philosopher Aristotle proposed a similar model around 300 B.C.Īristotle focused on public speaking as opposed to interpersonal communication.Īs a result, the Aristotle model of communication can be broken down into five broad elements: Aristotle’s model The Aristotle model of communication is a linear model with a focus on public speaking. In this section, let’s take a look at some other linear communication models. Receiver (destination) – the receiver is the person who receives the information transmitted by the sender.Today, this device is usually a smartphone. Decoder – in most cases, a device that decodes the encoded message sent by the sender into a format that is understandable for the receiver.Two people attempting to have a conversation at a loud rock concert is one example. External noise occurs when something outside the control of the sender or receiver impedes the message. Internal noise is the result of the sender making a mistake, such as a misspelled word in a text message. Noise – or any factor responsible for the information being misinterpreted, categorized according to whether it is internal or external.An individual sending an email is using the internet as their channel. Channel (medium) – or the infrastructure supporting the transmission of the message from sender to receiver.In Shannon and Weaver’s day, one-way communication was the norm and occurred mostly via telegraph and radio. Encoder (transmitter) – the person or machine responsible for converting the information into a signal that can be understood by the receiver.Sender (information source) – the person who starts the communication process by transmitting information.Developed in 1949 by Claude Shannon and Warren Weaver, it consists of six elements: The Shannon-Weaver model, the basis for all modern communication models, considers the communication process to be linear and one-way. These models also help companies determine how their promotional messages may be altered by their encoding process, choice of the transmission medium, and any potential noise interference. In fact, linear models may be effective in any scenario where message feedback from the recipient is quite separate from the initial communication itself. Linear communication models are especially useful in customer-centric business activities such as marketing, sales, public relations, and broadcast advertising. The linear model of communication is a relatively simplistic model envisaging a process in which a sender encodes and transmits a message that is received and decoded by a recipient. Understanding linear models of communication The broadcast of a television advertisement.Criticisms of linear models of communication.Understanding linear models of communication.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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